ZUS Coffee is a Malaysia-based coffee chain brand, which has started its operation in Binjai, KL back in 2019.
History
When ZUS operates its first outlet in Binjai, KL, back in 2019, the customers can order and pick up their coffee with its app.
Its tagline on its own website (as of August 2024) is “Malaysia #1 Tech-Driven Coffee Chain”, with more than 74 million cups delivered to its customers.
Social Impact
Being a Malaysian brand, Zus has taken several strategic steps in ensuring its values align with the biggest demographic of its customers – Malaysians. When it announced several initiatives to assist Palestinians in need, we believe the steps taken have further bolstered its position as a coffee chain that embodies the values upheld by many Malaysians, which is to be in solidarity with the aspiration of Palestinians to have a peaceful place to live in.
Sources
BERNAMA – MAPIM: ZUS Coffee Brewing A Million Cups To Help Palestinians In Gaza